ON-DEMAND WEBINAR
Creating and managing content without slowing anyone down
How Phillips 66 Built a Center of Excellence for in Comms
Presented on: Wednesday, October 21, 2026
9:00 AM PT / 11:00 AM CT / 12:00 PM ET | Zoom
Join us for the next session in our Workforce Wednesday webinar series, where HR and communication leaders come together to learn from peers and share real-world strategies for engaging today's workforce.
About this month's live webinar
Managing content in a large matrixed organization is a challenge – silos, missed opportunities, lack of alignment, who owns what - all problems communicators face every day. Centralize everything and you create a bottleneck. Push the work out to every business unit and you lose consistency. Phillips 66 chose a third path.
In this session, Laurie Madden, Sr. Consultant, Communication Platforms & Channel Strategy at Phillips 66, shares how her team built a function-level Center of Excellence: light governance, clear standards, and enough structure to keep content creation and management consistent without creating a bottleneck. She'll also touch on how Firstup supports that model behind the scenes, and how the platform helps Phillips 66 share information more broadly across the organization. It's a model built for how fast comms actually moves, and one a lot of teams navigating the same issues will recognize.
Watch Now
On this Workforce Wednesday with Phillips 66 you'll learn:
- Why Phillips 66 chose a function-level Center of Excellence over a centralized or federated model
- How to coordinate content creation and distribution without directly managing every team involved in the process
- What actually works (and what doesn't) when rolling this out, plus a simple starter version any team can build
- A look at how their Firstup platform supports Phillips 66 as they manage initiatives like this at scale
About Workforce Wednesdays
Workforce Wednesdays is a monthly, Wednesday-based webinar series designed to bring employee communication and engagement leaders together to learn from one another, exchange best practices, and build a meaningful peer network.
Each session features an organization like yours sharing practical lessons from their journey.
FEATURED CUSTOMER
Phillips 66
Phillips 66 is a diversified energy manufacturing and logistics company, with a workforce that spans corporate offices, refineries and frontline operations across the country. Its Communications & Public Affairs team plays a central role in keeping that workforce aligned and informed.
Trusted by top global brands
A recognized leader in HR technology
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