
JUNE 30 | 1:00 PM – 2:00 PM ET
How do you ensure frontline employees not only receive critical information, but also understand and act on it?
Most organizations think they have a frontline safety communication strategy that works. In reality, critical safety messages compete with constant noise, and too many employees are tuning out. That comes with real consequences.
New Firstup research shows:

In this webinar with ManufacturingDive, a practitioner panel of leaders from manufacturing powerhouses Polaris and Oatey share how they developed and implemented strategies to build more effective frontline safety communication. They’ll discuss what wasn’t working, what they changed, and the approaches that made the biggest impact. If there’s even a chance your important safety messages aren’t reaching the people who need them most, this webinar is worth your time.
JUNE 30 | 1:00 PM – 2:00 PM ET

Tamra Kramer
Strategic Communication Leader
Polaris Inc.
Founded in 1954, Polaris has grown from a snowmobile pioneer to a global power sports leader, with a product lineup spanning off-road vehicles, snowmobiles, motorcycles, and boats, along with parts, accessories, and apparel. With manufacturing operations across the U.S. and internationally, Polaris relies on a large, distributed frontline workforce, making timely, effective safety communication a critical priority across its facilities.

Amanda Keiber
Senior Director, Marketing Communication
Oatey
Since its founding in 1916, Oatey has set the standard for quality in rough plumbing products, serving residential, commercial, and specialty construction markets. With a broad portfolio of trusted brands and a workforce of skilled associates on the production floor, Oatey understands firsthand the importance of reaching frontline employees with clear, consistent safety messaging.

Rey Bouknight
VP, Business Consulting & Evangelism
Firstup
Rey Bouknight is Vice President of Business Consulting and Evangelism at Firstup, an intelligent employee communications platform used by global enterprises like Amazon, Hilton, and Toyota to deliver personalized, data-driven communications to every worker. With a background spanning MGM Resorts and a career rooted in internal comms, PR, and executive communications, Rey helps organizations close the gap between leadership and their frontline workforce.
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