ON DEMAND
Beyond send-and-hope:
Lessons from Polaris and Oatey on improving safety communications at scale
How do you ensure frontline employees not only receive critical information, but also understand and act on it?
Most organizations think they have a frontline safety communication strategy that works. In reality, critical safety messages compete with constant noise, and too many employees are tuning out. That comes with real consequences.
New Firstup research shows:
- Up to 12% of hourly workers say communication failures have put their safety at risk
- Nearly two-thirds have missed an important policy or procedural update
- The more messages organizations send, the less effective communication become
Get the inside scoop!
See what these frontline communicators have learned
In this webinar with ManufacturingDive, a practitioner panel of leaders from manufacturing powerhouses Polaris and Oatey share how they developed and implemented strategies to build more effective frontline safety communication. They’ll discuss what wasn’t working, what they changed, and the approaches that made the biggest impact. If there’s even a chance your important safety messages aren’t reaching the people who need them most, this webinar is worth your time.
Key Takeaways:
- Why frontline communication breaks down, and why it's more than just a channel problem
- Real-world lessons from Polaris and Oatey, including what worked and what didn't
- Practical ways to improve visibility, comprehension, and action on safety and compliance communications
- How to move from guessing whether messages landed to knowing
Meet the Speakers
Tamra Kramer
Strategic Communication Leader
Polaris Inc.
Founded in 1954, Polaris has grown from a snowmobile pioneer to a global power sports leader, with a product lineup spanning off-road vehicles, snowmobiles, motorcycles, and boats, along with parts, accessories, and apparel. With manufacturing operations across the U.S. and internationally, Polaris relies on a large, distributed frontline workforce, making timely, effective safety communication a critical priority across its facilities.
Amanda Keiber
Senior Director, Marketing Communication
Oatey
Since its founding in 1916, Oatey has set the standard for quality in rough plumbing products, serving residential, commercial, and specialty construction markets. With a broad portfolio of trusted brands and a workforce of skilled associates on the production floor, Oatey understands firsthand the importance of reaching frontline employees with clear, consistent safety messaging.
Rey Bouknight
VP, Business Consulting & Evangelism
Firstup
Rey Bouknight is Vice President of Business Consulting and Evangelism at Firstup, an intelligent employee communications platform used by global enterprises like Amazon, Hilton, and Toyota to deliver personalized, data-driven communications to every worker. With a background spanning MGM Resorts and a career rooted in internal comms, PR, and executive communications, Rey helps organizations close the gap between leadership and their frontline workforce.
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